Go Beyond Basic
Representation
Gain an ecommerce partner that grows your business–and your brand.
Merchandising Strategy
It Starts With Data
After having the right product at the right price, data is next important element to a successful ecommerce strategy.
Selling online requires a lot of data.
If you're already selling online, you've likely seen the giant product data spreadsheets you need to fill out for your online retailer accounts. These spreadsheets power accurate, optimized product listings and provide the foundation for a sound strategy.
If you have dismissed these as busy work or aren't sure if your team is taking these seriously enough, you should take another look.
Whether you have an in-house data team or not, you could undoubtedly benefit from an expert eye on the the data foundation of your online business.
Distribution Strategy
Strategic Partners Only
I get it. Especially if you're new to ecommerce, it's easy to want to open up every account that knocks on your door. I urge you not to do this. Not only will it weaken your brand, but it will also cause increased work and headaches for revenue that will not help grow your business long term.
Look for partners who believe in you and your brand and will work alongside you to grow your mutual businesses and forget the rest.
Promotional Strategy
Mindful Promotions
Consumers love deals, and promotions can drive big numbers. Promotions are an important way to grow your ecommerce business, but they shouldn't be your main strategy. I believe in running important, strategic promotions that grow sales without being constant or scattershot. If promos are too frequent, you are training consumers to only buy your products when they're on sale. That's a short-sighted way to run your ecom business.
Promotions also cause major headaches for your other channels of business. I have led brick-and-mortar sales channels and understand stores' frustrations with online promos. There is a way to grow your online business and run promotions without sacrificing your other sales channels.
There are numerous ways to grow your business without constant sales. Trust in your brand...and in a sound, mindful ecommerce strategy.